Stop bitching about Facebook – how to create content people want to see and share

I know how hard it is to build Facebook reach for a business page. It’s something I have worked very hard on in the past. Like most things worth having, it’s right that it’s difficult and it’s right that you have to do a good job to get results. If it was easy then everyone would be doing it and how would you stand out from your competition?

Understanding how media companies work

Facebook offers a huge opportunity to reach an audience with no cost to entry. For FREE you can start a business page, share content and reach people based on their age, gender, geography, and interests. Facebook, however, is a business. It has to pay salaries and create a profit for its shareholders. Just like yours. It also has a duty to its members to serve content that they find interesting. This is why they regularly change things. Facebook want to offer a better experience to its members, keep members logging in and to encourage interactions. Otherwise, they have no platform at all.

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Ten reasons why I’m going to #TCMA2016 conference in Edinburgh

On the 2nd and 3rd June, I will be hanging out at The Content Marketing Academy in Edinburgh. For me – this is the most important business event I will attend this year. More so than trade shows, industry-specific conferences, local conferences and networking events. I am really excited about the next few weeks as the build-up gets going and we all assemble in Edinburgh. In this blog post, I want to share WHY it’s such a key event for me.

In the spirit of full disclosure, I am helping Chris Marr, the founder, organise a few elements of the event. I had bought my ticket long before I offered to do that. It’s an event that I believe holds value for anyone trying to communicate with an audience.

1. I believe in content marketing

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Ten things to do before starting a new job

You got the job. You negotiated your salary. You have a start date and you are looking forward to the new role. What should you be doing before you start a new job? For me, I will be spending my last week off getting organised and planning a sensible routine for new job. I also have some preparation to do.

1.     Stay in touch with your new employer

It might take a little time to check references, a contract issued and arrangements made so you may not start immediately. Do try and stay in touch with your new employer. Check if you can help chase up references. Ask if you can pop in and say hello before the start date. Your new colleagues will be curious to see you too. This will help with tip two.

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Six tips to help you ace a job interview and presentation

After a period of being my own boss I was a bit worried about my first job interview in over 4 years. I have built confidence in giving presentations but I haven’t had to answer to anyone for a while and I really had to get back to basics in terms of interview techniques. Good news – I just accepted a job offer and I am really excited to get started. I wanted to share what I think went well and helped me get the job.

1.     Know the sector

Although I am an experienced marketer I have never worked in the social enterprise sector before. I therefore found out what I could about these organisations. I didn’t set out to become an expert but I wanted to know what the challenges were and address these in the presentation. I also didn’t want to look naïve with some of my suggestions. For example, if you are presenting to a high street retailer, you shouldn’t ignore how that connects with e-commerce.

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