I don’t remember enjoying the period between Christmas and New Year so much for a long time. I was working parts of it for the last two years but even before that, I didn’t seem to count it as a proper holiday. I’ve really gotten into it this year. We haven’t made plans – no travelling, no nights out, no shopping sprees, no madcap schemes for self-improvement. We have embarked on absolutely guilt-free resting, listening and reading. I’m not entirely sure we should feel guilty about those activities anyway. Rest, listening and reading being essential ingredients for curing the modern mania of 24/7 living and connectivity.
It occurred to me while watching the ‘wrong’ Scrooge. That is the one from 1970 with Albert Finney. The 1951 film with Alistair Sim is the ‘right’ one. Obviously, The Muppets’ Christmas Carol is the best of the genre. Some things about Christmas can be disappointing. Maybe the Dickens book that pertains most to Christmas is actually Great Expectations.
For the week before Christmas I get excited. Child-like excited. I get butterflies in my stomach. I enjoy the ‘to do’ list of festive things. I want to make it all perfect. Then I start to think about the supermarket ad version of Christmas. The big, bustling family. Games. Champagne in a big ice bucket. A perfectly fitting velvet dress. A handsome husband – OK I get that one, but no chance he’s wearing a suit. Snow falling. A puppy with a red bow around its neck. It’s absolutely ridiculous. It’s a work of fiction. It’s a nonsense spreading to make us feel like somehow we are failing so we buy stuff and feel like we are winning.
This Saturday was Small Business Saturday in the UK. This annual non-commercial campaign does good work highlighting the contribution small businesses make to the economy and the character of our town centres. Held on the first Saturday of December, it’s also a key day in the retail calendar. The day many people flock to the shops to do Christmas shopping after the all-important November payday.
This time last year, I was running a small business, Time Lifestyle Boutique. It was a gift shop in Dundee city centre, on the street that connects the civic centre of the City Square to McManus, the city’s current star museum ahead of V&A Dundee opening in 2018. I closed the business for good in March this year after a whirlwind adventure where I chased my dream, achieved what I always wanted to do and learned very valuable and hard lessons. Ultimately the business was not to be sustainable one but it was the start of a new chapter for me where I faced fears and made things happen in life. It’s in this spirit I have continued on my journey.
The reason I bring up Time this week is because I thought about the shop more this weekend than I had for the last few months. Small Business Saturday was the day we would take the most money each year. I did a lot of promotion of the event and wrote and spoke a lot about how important it was. In 2014, I also coordinated a campaign for other city centre businesses to get involved with. We offered discounts and shared information about the other participating businesses in the spirit of collaboration, rather than competition. I hope that this awareness campaign has at least resonated with a few people who include small businesses in their buying habits to this day. It might just save other small businesses from the same fate as my own.