A swimming pool does not make a spa: managing expectations before booking a spa day 

Since the times of Roman Baths, humans have gathered in locations dedicated to the healing powers of water. As a person born under a water sign, or as a complete coincidence, I enjoy spending time in or near water. It is where I find it easiest to relax. My fondness of baths is a bit of a joke with some friends. My preference for luxury bath products is an indulgence kindly supported by friends and family. However, every now and then, as a special treat, I like to leave the comfort of my bathtub and enjoy a day at a spa.

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Ten reasons why I’m going to #TCMA2016 conference in Edinburgh

On the 2nd and 3rd June, I will be hanging out at The Content Marketing Academy in Edinburgh. For me – this is the most important business event I will attend this year. More so than trade shows, industry-specific conferences, local conferences and networking events. I am really excited about the next few weeks as the build-up gets going and we all assemble in Edinburgh. In this blog post, I want to share WHY it’s such a key event for me.

In the spirit of full disclosure, I am helping Chris Marr, the founder, organise a few elements of the event. I had bought my ticket long before I offered to do that. It’s an event that I believe holds value for anyone trying to communicate with an audience.

1. I believe in content marketing

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