Stop bitching about Facebook – how to create content people want to see and share

I know how hard it is to build Facebook reach for a business page. It’s something I have worked very hard on in the past. Like most things worth having, it’s right that it’s difficult and it’s right that you have to do a good job to get results. If it was easy then everyone would be doing it and how would you stand out from your competition?

Understanding how media companies work

Facebook offers a huge opportunity to reach an audience with no cost to entry. For FREE you can start a business page, share content and reach people based on their age, gender, geography, and interests. Facebook, however, is a business. It has to pay salaries and create a profit for its shareholders. Just like yours. It also has a duty to its members to serve content that they find interesting. This is why they regularly change things. Facebook want to offer a better experience to its members, keep members logging in and to encourage interactions. Otherwise, they have no platform at all.

Continue reading

100 word story: Sir Henry

This week I was lucky enough to attend Kev Anderson’s, The Story Edge workshop to help me write flash fiction. I am a big fan of his 100 word stories and he is currently on day 91 of his own efforts. I am sharing my first attempt at a 100 word story and hope to share more as I get more confident and find more ideas for great plot twists.

Continue reading

A new shiny notebook

new-notebook

I always loved a new notebook. The potential of all those crisp, white, blank pages. The cover not yet covered in bottom of the handbag gunk. What would those pages contain? Thoughts, dreams, lists, notes from events. I have notebooks from buying my first house, planning our wedding, starting a business and endless lists.

I occasionally use note-taking apps for shared tasks or when on the go and caught without a notebook. Noting a song I like, Christmas gift idea, film I want to see, book I want to read etc. But I see this as perfunctory. It’s not the same as keeping a record with pen and paper. With a notebook you take time to expand.

Continue reading