Would you rather… Speak in public or publish writing? Content writing for business owners

Photo by ambermb

Mice, rats, spiders, enclosed spaces and clowns are all things that people fear LESS than public speaking. I’d take my chances with a 60-second pitch at a networking meeting over being locked in a cupboard with a clown and I’ve been to some strange meetings… Public speaking is a common fear encountered in the workplace – people can feel very vulnerable and uncomfortable. Thankfully, organisations are increasingly supportive and provide training and support for their teams. As a well-understood fear, colleagues are generally sympathetic to glossophobia.

What I have begun to observe amongst my peers is a growing incidence of scriptophobia, the fear of writing in public. As a social anxiety, this fear is rooted in worries about being wrong, looking silly or being negatively evaluated. While most people may not describe themselves as having a writing phobia, many will admit not enjoying it. Presenting information coherently in writing is a skill that often we do not need to practice once we have left school. Especially now that communication is often in text messages, email or social media. Long-form content, such as letters or reports, are rarer. Nevertheless, there are times when public writing is necessary, and it can cause stress and worry.

If you run a business, you will need to put your thoughts into writing. Tenders, case studies, award nominations, website copy, blogs, marketing materials and press releases are all forms of content that can help you grow your audience and increase sales. If you are running a small business you are likely to be trading services or products based on your skills, and these probably don’t involve writing.

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Say after me, “I’m doing the best that I can”

I was feeling a bit frazzled this morning. I don’t know how getting two humans out the house feels like such an ordeal, but most parents would agree it’s a challenge. Leo was up too early, and he had to entertain himself just a little bit too long when I did unreasonable things like having a shower, drying my hair, tidying up, putting the washing on, getting all his stuff together for nursery and packing the car. His little toy giraffe was shouted at and the poor wee wooden animals were decanted from their ark. I do a lot of singing in the morning to keep the entertainment going while I try and sort things out. Leo’s little applause at the end of each song keeps me going.

Despite being up for more than two hours, I left without time for breakfast. That wee emoji with the steam coming out, that was me. As usual, once we are in the car, we both calm down. We chat about our day, sing songs and practice animal noises and arrive at the nursery. We are always greeted with a cheery welcome and Leo brightens further when he realises a fun morning awaits.

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2017 – The year I don’t give anything up

I don’t remember enjoying the period between Christmas and New Year so much for a long time. I was working parts of it for the last two years but even before that, I didn’t seem to count it as a proper holiday. I’ve really gotten into it this year. We haven’t made plans – no travelling, no nights out, no shopping sprees, no madcap schemes for self-improvement. We have embarked on absolutely guilt-free resting, listening and reading. I’m not entirely sure we should feel guilty about those activities anyway. Rest, listening and reading being essential ingredients for curing the modern mania of 24/7 living and connectivity.

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Thinking about blogging for your business? Eight things to consider before starting your business blog

Most businesses are at least on board with having a website now. Some will run their whole operation via a website. Others will use it as a place to find the address and contact details with maybe a brief description of what they do. I use business websites a lot in my work – I ran my website in my own business; when I was targeting some partner businesses in my last role I would research them beforehand; and as a buyer in retail,  I used them to find suppliers. Websites I commonly encounter usually have a home page, about page, contact page and some sort of services page. There may also be a link to a Facebook or Twitter presence. Frequently now, though, we are seeing blogs on websites.

For this reason alone, other people are doing it; people are bolting on a blog to their website with some vague notion they will write the occasional article about their business. Your nephew might have told you, you need a blog. Your friends who know something about marketing all have blogs and you have heard that some businesses even have blogs that create their own revenue stream.

You think it’s worth a shot and send an email off to the web guy or girl to add a blog to the website or think about signing up to one of the many blog platforms and ‘have a go’. But before you do, I ask you to think about these points.

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